Why CassetteMix
Against the
algorithm.
For the music.
Streaming services know what you listened to yesterday, last week, five years ago. They use that to keep you in a loop — comfortable, predictable, familiar. CassetteMix was built as a deliberate counterpoint to that. A place where the music decides, not the data.
01 — The problem
Algorithms optimise for engagement. Not discovery.
The more you listen, the narrower your recommendations get. Streaming algorithms are extraordinarily good at giving you more of what you already like — and extraordinarily bad at showing you something genuinely new. The result is a comfortable filter bubble that slowly shrinks the musical world around you.
02 — The idea
A mixtape never knew your taste. That was the point.
Before algorithms, discovery happened through people, radio and mixtapes. Someone put together a selection of tracks, handed it to you, and you listened — not because it matched your profile, but because someone thought it was worth hearing. That feeling of surrendering control to a curated sequence is what CassetteMix is trying to recreate.
03 — The format
Forty-five minutes is not a limitation. It's a discipline.
A cassette side has a fixed length. That constraint forces curation — every track has to earn its place. The two-sided format creates a natural arc. Side A and Side B share a genre but are assembled independently, so every cassette develops its own dynamic — without you knowing what to expect.
No profile. No loop.
CassetteMix collects no data about who you are or what you have listened to. Every visitor gets the same cassette. The selection is driven by genre and curation — not by your history. There is no feedback loop pulling you back to the familiar.
No trackingOnly the overlooked.
Tracks are selected from the edges of the charts — popular enough to be well-produced and accessible, obscure enough to be a genuine discovery. Nothing that's already on every playlist. Nothing that an algorithm would have found for you anyway. The sweet spot between unknown and overplayed.
No hitsOne per day. Always there.
A new cassette is released every day, numbered sequentially from Vol. 1. Each one stays permanently in the archive — browseable, shareable, revisitable. The collection grows continuously. There is no urgency and no expiry. Come back whenever the moment is right.
DailyWhat has been assembled so far
The Collection
Stop listening to
what you already know.
Browse the archive. Pick a genre. Press play. Let it run.